Pretty Gross

The well of NYC-branded merch is running dry. Or so we hope.

In the year since The Cut’s coining of Zizmorcore, a term that describes a fashion trend for hyperlocal, NYC-specific merch, brands have been tripping over themselves trying to mine every last piece of the city’s assorted design assets. Judging by Only NY’s predilection for slapping a parks department logo on a sweatshirt and a recent confusing Kith X NY Yankees X Museum of Natural History hat, the well is running dry. Undeterred by this obvious dearth, the Metropolitan Transit Authority, Katz’s Delicatessen, and Italian deli Alidoro bafflingly “collaborated” to create the 1904 sandwich. (The numerical signifier commemorates the year the subway opened.) A fan of sandwiches, I traveled to Alidoro’s Moynihan Train Hall outpost to try one myself, quickly discovering that for a lunch supposedly designed for consumption in transit, it wasn’t exactly train car–friendly. The overindulgent, odoriferous combination of cheap rye bread, cold pastrami, provo- lone cheese, “garlic confit cream,” and “Calabrian pepper dijon slaw” saturated the limited-edition subway-themed paper. …

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